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SAP C-C4H22-2411 Exam Syllabus Topics:
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q38-Q43):
NEW QUESTION # 38
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. Which channel requires external ID?
- A. SMS
- B. Mobile Engage
- C. Digital Ads
- D. Web Channel
Answer: B
Explanation:
For omnichannel personalization extending from Web Channel:
* Option B (Mobile Engage):Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.
* Option A:Incorrect. Digital Ads uses segments, not external IDs directly.
* Option C:Incorrect. SMS uses phone numbers, not external IDs.
* Option D:Incorrect. Web Channel itself uses external IDs but isn't an extension target here.The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.References:
SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/).
To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:
* Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.
emarsys.com+1
* External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.
It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com Channel Analysis:
* A. Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.
* B. Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com
* C. SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.
* D. Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com Summary:To provide an omnichannel experience by extending your webshop personalization to another channel,Mobile Engagerequires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.
NEW QUESTION # 39
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
- A. Newsletter Registration
- B. Change Profile
- C. Background Registration
- D. General Registration
- E. Consent Management
Answer: A,B,D
Explanation:
SAP Emarsys provides several form types to collect contact data:
* Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
* Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
* Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
* Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
* Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).
NEW QUESTION # 40
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.
- A. A modification to the campaign template will update all batch campaigns.
- B. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
- C. Changes made to a template can be reversed by performing a rollback to the previous version.
- D. Opening a campaign with a previous template version will prompt to update the campaign.
- E. A network connection during a campaign update can result in a failed save attempt.
Answer: B,D,E
Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.
NEW QUESTION # 41
What are some SAP recommended guiding principles to achieve clean core operations? Note: There are 3 correct answers to this question.
- A. Establish release management.
- B. Integrate clean core practices in the end-to-end value process chain.
- C. Establish an organizational structure, technical foundation, and transformation methodology for clean core.
- D. Establish regular housekeeping tasks and procedures.
- E. Define roles and responsibilities as part of a process transformation office.
Answer: A,B,C
Explanation:
This question pertains to SAP's clean core strategy (more S/4HANA-focused but interpreted here):
* Option A:Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.
* Option B:Correct. A strong organizational and technical foundation supports clean core transformations.
* Option D:Correct. Release management ensures updates align with clean core principles.
* Option C:Incorrect. While roles matter, a "process transformation office" is not a specific SAP principle.
* Option E:Incorrect. Housekeeping is operational, not a guiding principle.The SAP Help Portal under
"Clean Core" lists these principles, adapted here for context.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/).
NEW QUESTION # 42
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?
- A. Revenue Analytics
- B. Campaign Analytics
- C. Strategic Dashboard
- D. Value Measurement
Answer: B
Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).
NEW QUESTION # 43
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